Category Archives: Bfg History

Announcing the 2018 Brackets For Good Champions

Posted on April 12, 2018 by Reid McDowell

And just like that, the 2018 Brackets For Good Tournaments have come to an end!! It’s been a blast here at BFG headquarters watching these past five weeks unfold. We’ve been on the edge of our seats watching the multiple Cinderella stories occurring in the tournaments as well as the innovative and engaging fundraising tactics participating nonprofits have created. It’s all led up to this past week. We were down to 26 nonprofits and each matchup provided a different challenge. Though it was a tough race, following the three day championship round, 13 nonprofits managed to make it out on top.

L'Arche Atlanta logo

From Atlanta, champs L’Arche Atlanta fought hard to bring home the $10,000 in order to help adults with and without intellectual disabilities share life and friendships in community. Throughout the tournament, they were able to raise $71,554 to further their mission! Way to go L’Arche Atlanta! View Full Atlanta Bracket


4 Paws for Ability logo

Cincinnati champions 4 Paws for Ability brought the heat in their final round to win $10,000. Overall, 4 Paws for Ability raised $82,569 to enrich the lives of children with disabilities and the lives of veterans from recent conflicts whom have lost the use of their limbs or their hearing while in active combat. They also plan to use these funds to help educate the public to accept the use of service dogs in public places. High five, 4 Paws for Ability! View Full Cincinnati Bracket


The First Tee of Connecticut logo

Connecticut’s champion, The First Tee of Connecticut, strives to impact the lives of young people throughout Connecticut by providing educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf. This is how they plan to use their $10,000 winnings, plus the $46,982 they raised throughout the entire tournament. Congratulations First Tee of Connecticut! View Full Connecticut Bracket

Aberg Center for Literacy logo

Aberg Center for Literacy, the championship winner from Dallas, got so much support from donors that they quadrupled their $10,000 championship prize. They raised $60,665 to be exact! The Aberg Center for Literacy is building richer lives, stronger families, and better communities through programs in English fluency, preparation for high school equivalency in English and Spanish, early childhood education, and family literacy. Mad props Aberg Center for Literacy!
View Full Dallas Bracket

Colorado Children's Chorale logo

Denver champion, Colorado Children’s Chorale fought in one of the closest championship rounds in the 2018 tournament out-scoring their competitor by $252. Raising a total of $39,677 Colorado Children’s Chorale strives to serve children of all ethnicities and socio-economic backgrounds by providing an engaging, disciplined, and nurturing environment in which they receive outstanding performance and music training, as well as the skills, experiences, and confidence to succeed wherever their lives may take them. What a way to spend that extra $10,000! Whoop whoop! View Full Denver Bracket

Golden Retriever Rescue and Community Education Inc logo

Indiana’s champion Golden Retriever Rescue & Community Education brought out the big guns for to snag the $10,000 in their final round. GRRACE is dedicated to the rescue and re-homing of Golden Retrievers in need, as well as to the education of the public about responsible pet ownership and the special qualities of the Golden Retriever breed. Can’t wait to see how many good boys they are able to help with the incredible $121,830 they raised from the tournament! Keep up the great work GRRACE! View Full Indiana Bracket

NeuroHope of Indiana logo

Neurohope, Indianapolis’ champion, works hard to make long-term access to cutting-edge rehabilitation an affordable reality for individuals recovering from neurologic injury. They will be able to continue providing access to those services with the $10,000 prize plus much more with the $94,215 they raised in the tournament! Solid job Neurohope! View Full Indianapolis Bracket

 Louisville Parks Foundation logo

Kentucky champion Louisville Parks Foundation had amazing help from donors giving $31,965 to support their mission. Louisville Parks encourages supporters to invest in their 120+ public parks and recreational facilities, for both present and future generations. They have a vision of a City of Parks where everyone has the opportunity to Give. Plant. Play. With an additional $10,000 there’s no doubt that they will be able to get closer to making that vision a reality. Sensational job Louisville Parks Foundation!
View Full Kentucky Bracket

Special Olympics Maryland logo

From Maryland, champion Special Olympics Maryland rallied donors and raised $30,015 to provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities. The $10,000 prize will also help in giving their athletes more opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes, and the community. Thumbs way up Special Olympics Maryland! View Full Maryland Bracket

A Vision of Redemption, Inc. logo

Miami’s champion, A Vision of Redemption, raised $38,631 to support its mission to enhance the quality of life of children/families affected by incarceration. The BFG crew as well as the donors are looking forward to seeing how AVOR will use the $10,000 prize to encourage, uplift and strengthen the hope of men and women who are and were incarcerated, abandoned, abused, and are reentering society through job training, family counseling, social services, and rehabilitation. You rock AVOR! View Full Miami Bracket

Dodge Nature Center logo

From Minnesota, Dodge Nature Center got donors engaged enough to raise a mind-blowing $125,859. Along with their $10,000 prize, these funds will help to continue to provide exceptional experiences in nature through environmental education. Unbeleafable work Dodge Nature Center! View Full Minnesota Bracket


Park Center logo

Nashville champion, the Park Center empowers people who have mental illness and substance use disorders to live and work in their communities. With the combination of their $10,000 prize and the $40,854 donated by supporters, they will be able to continue providing services like housing, psychiatric rehabilitation day programs, homeless outreach, SSI/SSDI applications, substance abuse treatment, and employment services. Keep spreading the good Park Center! View Full Nashville Bracket

Brace for Impact 46 logo

From St. Louis, champion Brace For Impact 46 had strong support from donors raising $100,863. Brace For Impact 46 can now continue to provide daily care for the 40+ thriving children who have been abandoned or orphaned in Cap Haitien, Haiti. Brace for Impact 46 provides a hot meal every school day to 200 students and staff. Think about the impact the extra $10,000 will make on their mission! Epic work Brace For Impact 46! View Full St. Louis Bracket

These champions did a fantastic job of engaging donors, but let’s not forget the other 592 fantastic organizations that participated in the 2018 tournament!! Here’s a round of applause for all the spectacular nonprofits that competed *Claps hands in a circle*. And here’s a round of applause for the empowered donors that contributed to the total $2,987,679 raised for all 605 charities *claps hands in a circle again*. Here’s a special shout out to the first-time donors to those organizations! We hope this tournament has inspired you to stay involved with an organization, or two, that you love! High five friends and keep doing good!

Posted in BFG History, Brackets For Good, Fundraising

Get to know our 2016 Indianapolis Champion, The Joseph Maley Foundation

Posted on October 19, 2016 by Jen Marcuson

The Joseph Maley Foundation was ejoseph-maleystablished in 2008 with the mission to serve children of all abilities. They focus on disability awareness, adaptive athletics, youth leadership, and service learning. They are on track to impact more than 26,000 children with their programs this year alone. Bracket For Good is proud to have played a part in assisting JMF achieve their goals.

JMF has participated in three back-to-back BFG tournaments, advancing further each year. In 2014, they earned over $10,000 and advanced to the Supported Sixteen round. In 2015, they were our runner up, scoring over $75,000 – an impressive advancement! But it was in 2016 that they came out on top, bringing home over $85,000.

How did they do it? JMF reports that they employed three distinct phases in the 2016 tournament: Education, Gamification, and Targeted Messaging. First, they focused on educating their supporters on how the tournament works leading up to the launch and throughout the opening round. Next, they focused on the competitive aspect, emphasizing the fact that any gifts received through the tournament had the opportunity to translate into an additional $10,000. Finally, they closed the final rounds of the tournament with a targeted message, their #SpiritOf76 campaign. The foundation namesake, Joseph Maley, was born on July 6, 1990. They encouraged donors to give any iteration of $76 ($7, $760, etc.,) in celebration of Joseph and his legacy.

joseph-maley-foundationTheir tournament run was successful, not only in raising funds, but in attracting new supporters. In 2016, they received donations from 57 new, first-time donors. JMF plans to use the funds to make strategic additions to their staff, support their seven ongoing programs, and update the functionality of their website.

Throughout the entire tournament, JMF embodied the spirit of sportsmanship and a winning attitude by celebrating and cheering on other competing organizations in our community. In our eyes, this makes them truly a champion worth celebrating.

Posted in BFG History, Brackets For Good, Fundraising, Indianapolis, Nonprofit Story | Tagged Joseph Maley

Fundraising Madness raises $1.4 million for nonprofits in bracket-based tournament

Posted on April 15, 2016 by Rachel Purviance


2015-16 Pacer Game 040 vs Nets

The only sport for nonprofits drives new donors to support local charities

INDIANAPOLIS – Nonprofits in five Midwest cities share a windfall of donations from the 2016 Brackets For Good tournament, which brought in $1,364,669 from 11,792 donations between February 26 and April 1, in addition to $50,000 in presenting sponsor grants.

Indianapolis-based Brackets For Good, which pairs with corporate and nonprofit sponsors to host online, bracket-style fundraising tournaments in philanthropic communities around the United States each March, has now raised more than $2.75 million for local charities since its 2012 kick-off contest in Indianapolis.

Within the tournament, participating nonprofit organizations compete to out-fundraise their opponents, earn increased exposure, and have a chance to win $10,000 from generous corporate sponsors. Dollars from donors translate to points, giving participants the opportunity to advance in each market bracket. Competing nonprofits keep 100 percent of donations received during tournament play, no matter how many rounds they last.

“Thirty percent of total donations were from first time donations,” said Matt McIntyre, executive director for Brackets For Good. “That’s our primary goal in instituting these tournaments – making community members aware of the nonprofits in their own back yard and engaging them in a unique way to become new supporters.”

2016 market winners
Brackets For Good is pleased to announce the 2016 tournament champions in each market:

Representatives from all market champions joined Brackets For Good at the April 10 Indiana Pacers game to be recognized for their accomplishment. Indianapolis tournament title sponsor Valeo Financial presented the $10,000 check to Joseph Maley Foundation at halftime, and all champions cut down the nets at the end of the game.

2016 market totals
When the final donation clock ran out, the grand totals in each market were:

  • Ann Arbor, Mich. – $228,687
  • Indianapolis – $446,514
  • Louisville, Ky. – $267,759
  • Minneapolis – $281,184
  • St. Louis – $190,272

“We can’t thank our sponsors enough for their enthusiastic support of the local nonprofits in their areas and of the Brackets For Good fundraising platform,” McIntyre said. “They believed their communities wanted to help, and they were clearly right.”

2016 Sponsors
The 2016 Brackets For Good sponsors in each market include:

  • St. Louis – Title sponsor YouthBridge Community Foundation and division sponsors Simploy and Ferguson Roofing
  • Ann Arbor, Mich. – Title sponsor Valeo Financial Advisors and division sponsors Zingerman’s Community of Businesses and philanthropic community, Ann Arbor Area Community Foundation, United Way of Washtenaw County, and James A. & Faith Knight Foundation
  • Minneapolis – Title sponsor Northern Tier Family of Businesses, including SuperAmerica and Super Mom’s, and division sponsor The Minnesota Community Foundation
  • Louisville, Ky. – Tile sponsor Bingham Greenebaum Doll and divisional sponsors Valeo Financial Advisors, Harding, Shymanski & Company and America’s Window
  • Indianapolis – Title sponsor Valeo Financial Advisors and division sponsors First Person, Bingham Greenebaum Doll, and Citimark

2017 Tournament expansion
Brackets For Good and 2017 title sponsor Bingham Greenebaum Doll Cincinnati are thrilled to bring fundraising madness to Ohio.

“Cincinnati is a community we’ve been hoping to expand into for a long time,” McIntyre said. “The close proximity to Indianapolis is exciting! Moreover, it’s a great sports town with a fantastic community of nonprofits, many of which have already asked us to expand. Here we come!”

Online registration is now open at cincinnati.bfg.org.

Brackets For Good is an Indianapolis, IN based 501(c)3 charitable organization focused on activating new donors, and increasing awareness for other nonprofit organizations through competitive, online fundraising at no cost. For more information visit bfg.org.

# # #

Media contact:
Jaymie Shook

Posted in BFG History, Brackets For Good | Tagged national, Nonprofit, philanthropy, press release

2016 Stats and Recap: What You Should Know

Posted on April 13, 2016 by Rachel Purviance

Screen Shot 2016-04-12 at 2.37.12 PM

We’re so excited to share the news from our 2016 tournament. Check out the full numbers in these stat recaps, attached below.

When the final donation clock ran out, the grand totals in each market were:

  • Ann Arbor, Mich. – $218,687
  • Indianapolis – $436,514
  • Louisville, Ky. – $257,759
  • Minneapolis – $271,184
  • St. Louis – $180,272



Posted in BFG History, Brackets For Good | Tagged Numbers, Recap, Stat

Brackets For Good 2014 Planning Day!

Posted on October 26, 2013 by Matt Duncan

Brackets For Good had our first planning day for the 2014 season!

Posted in BFG History

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